Archive for March, 2011
We are a Lean, Mean, Startup Machine
Mar 23rd
How we save money and time as we’re building Appr.TV, some tips you may find helpful:
- Skip the office space, make space to work at home.
This decision has saved us thousands already. Neither of us have kids so it works for us, though it might not work so well for others – and it means a lot of meetings are at local non-corporate coffee shops – but hey, we’re bootstrapping. - Sublet our extra server resources.
We do some web hosting for friends and boom, our servers are paid for. Yes this can get messy, but it works for now! - Rent the condo and get an apartment at half the price, saving the difference.
I lost my coveted garage parking spot and moved back to street parking. You may move back to ugly carpeting from nice hardwood. But you’ll save hundreds a month! - Don’t be above consulting on the side.
We sell web development services, coding, design logos, or whatever skill we have, and try not to spread ourselves too thin. It’s not always fun or the task that we want to be working on, but it pays the bills! - Skip the health insurance.

This means when I separated my left shoulder riding my bike last month, I debated if I should go to the ER or not (once I awoke from the concussion). Friends helped me go ahead to the ER and the medical bill payments are still less than insurance. End result: Net savings, LEAN. - Ride bikes to save gas.
At $4 a gallon, gas can add up to hundreds of dollars a month. I actually prefer biking to meet people, so saving this way comes naturally. Except in situations like that mentioned above in tip number 5. But even then we survive. LEAN AND MEAN! - When traveling LA to San Jose/San Fran/Vegas/DEMO/CES, drive instead of flying.
We’ve pulled a few all-nighters in doing so and lost sleep, but it saves a couple hundred in the round trip for two or more. - Transfer your car lease and buy an 8 year old car.
Swapalease.com hooked me up with someone to take over my 2 year old lease. Then I stepped into a 2003 automobile. Hey it might have 80,000 miles, but it still runs from A to B. - Liquidate the IRA, empty the garage on eBay.
Saving up for retirement is not a bootstrappers first priority. Cash is king! To paraphrase Tim Ferris, you just have to jump in – saving is overrated if you believe in your dream and can invest in it now. - Ramen Noodles? Check.
This one is well known, but no less true. At 30 cents a packet, these noodle packets go great with just about everything. Try frying an egg and adding curry powder: instant breakfast, lunch or dinner for less than $1 !! - Use free software!
We max out Google Apps, Analytics, OpenOffice (I prefer NeoOffice on OSX), and use open source (not only because it’s free, but because it works) and take advantage of Microsoft’s BizSpark services, because it’s all FREE. - When paying for software, get a discount! Take advantage of AppSumo:
We got our first killer deal from AppSumo last November with the “Bad Ass Developer Bundle”, and this month picked up the SXSW “Lean Startup Bundle”. These bundles have given us access to services we could not afford otherwise, and a chance to try out more services we were not even aware of. In addition to the deals, AppSumo is a great lean startup resource, offering opportunities like the Lean Startup Challenge.
So there you have a dozen ways we’re saving cash today as we build our product. We are lean, hungry, and working to drop a bomb on app discovery! Sign up for our beta (launching soon), and share your lean startup tips.
How I Use Facebook.
Mar 22nd
Most people on the planet don’t use Facebook. There are over 2 billion people using the Internet around the world. About a quarter of them have a Facebook account, sure – a significant wired segment – but that is still not ‘most’ people.
I recognize the pitfalls that Tim Burners-Lee warns of a return to walled gardens: like the old days of AOL and Compuserve curating content for the masses of users who don’t know how to explore the web.
Take a look at the illustration at right. As you can see, for all the Social Graph talk of openness, most Facebook content is inaccessible and useless to non-members.
Curation vs. Openness
I’m not against curation or customized content; as the web grows in size the need for help navigating information will also grow. Think about reading news today: web users don’t have time to peruse a dozen great newspapers and even more great blogs, so they increasingly look to automated aggregators like Google News and PopURLs, crowdsourced aggregators like Reddit, Digg, and Hacker News, or targeted curators like HuffPo and TheBrowser, or trusted suggestions directly from friends on Twitter and Facebook. What bothers me is the herd mentality that comes with fewer sources of input – you end up knowing primarily the same information as those in your circle of friends and sites you visit. For me, I guess “surfing the web” is a romantic ideal I can’t let go of; I enjoy finding obscure information that will never exist inside Facebook, and likely couldn’t access that information even if it did because I’m not the right person’s friend.
How I use Facebook as just another publishing channel
This leads me to a limited view of utility for Facebook. It’s a great way to connect with my friends, and I want to make it easy for them to access content I produce and publish on the web. All of my photos, videos, status updates, blog posts, and other content are primarily published on web services, open to all, and shared on Facebook as one distribution channel:
| Primary Open Web Services (viewable to web) … |
… Publish to closed or gated sites: |
| Ping.fm (multi-network posting) Status Updates and Microblogging Twitter – Microblogging and conversation Flickr – Photo stream and archive Vimeo and Youtube videos WordPress, Joomla (web CMS tools) Foursquare – Location / check-in data |
Status to Twitter, resyndicated via RSS & widgets
Status to Facebook, Myspace, LinkedIN, Plaxo Posts to Blogger, WordPress, out again via RSS Posts to Facebook Notes via WordPress App Photos to Flickr stream, out via RSS, widgets Photos to Facebook via Facebook Flickr App Videos to Facebook as Facebook Vimeo App Content syndicated to various sites via RSS feeds |
Most of my content is still “in the cloud”, but I try to keep the primary publishing located in parts of the cloud that are open and part of the wider web. Facebook is a secondary place to publish for me due to it’s gated design. That’s my take on personal publishing and Facebook right now. Comments?
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